They can as well put in a search keyword if they have one in mind, the good old way.Tik-Tokowner ByteDance has launched an e-payment service which functions similarly to reigning Chinese electronic wallets.īyteDance begun rolling out an electronic payment service connected to Douyin, the Chinese version of the popular short video app, the tech giant said Tuesday.ĭouyin Pay, which functions similarly to reigning Chinese electronic wallets WeChat Pay and Alipay, aims to “supplement existing major payment options, and to ultimately enhance user experience.” ByteDance told AFP. Users can receive machine recommendations and subscribe to content creators if they want. ![]() The firm is just completing the puzzle for its digital media empire, giving people another option to find information. ByteDance's move into search, a realm with a longer history, is an intriguing yet natural step. The model proved highly efficient and lucrative, prompting its predecessors from Baidu to Tencent to introduce similarly algorithm-powered content feeds. The status quo harms user experience but bodes well for vertical search engines on apps like Douyin and Alibaba's Taobao marketplace, and consequently revenues from ad sponsorships.īyteDance cut its teeth on using machine learning algorithms to recommend content through services like Douyin, TikTok and news aggregator Toutiao. Baidu's command of search is increasingly limited by the walled gardens built up by Chinese tech titans who block one another from free access to its sites and data. Short video platforms are already the second-most popular method for Chinese users to search online, trailing only after general search engines like Baidu and coming ahead of social networks and e-commerce, data analytics firm Jiguang said in a report last December. Video search is, therefore, the index of the book, the gateway to finding answers and reaping new knowledge." Zhang's remark is telling of Douyin's ambition in conquering the online video sector, and eventually how people receive information: "I have said this before: I hope Douyin could become the video encyclopedia for human civilization. As of December, Baidu's flagship app had 544 million monthly active users, so it's safe to say as many people are searching on Douyin as on Baidu. Search is a territory that had long been dominated by Baidu in China. ![]() Kelly Zhang, the young product manager credited for the rise of Douyin, TikTok's Chinese version, disclosed Douyin's search user figure for the first time this week on her microblogging account. There's still room for Douyin's search feature to grow, as the app last reported 600 million daily users in September, so its monthly user base should be above that. More than two years later, the feature reached 550 million monthly active users. Douyin understood that and incorporated a search function back in mid-2018. While people are increasingly used to being fed by machine-recommended videos, many users still have the urge and need for active searching. On Chinese short-video apps Douyin and Kuaishou, people can get their daily dose of news, learn to cook, practice English, hunt for jobs and seek practically any type of information from the platforms' quickly expanding content library. ![]() Snappy 15-second videos aren't just for entertainment. The advance of short videos is reshaping how information is created, disseminated and consumed online.
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